Many accommodation owners and managers wonder how to increase their direct bookings so that they can save on commissions payable to Online Travel Agencies (OTAs). One of the best opportunities that Facebook and other well-known social media networks allow us to increase our brand awareness, gain new clients and become popular for your business/passion, is going LIVE. Facebook Live is one of the best ways to stand out from the crowd and reach thousands of people in minutes. The best part of it all: it is free. You can go live any time during a day. There are no limitations, there is no fee to pay, and you can do that as many times as you want. To increase your direct bookings, you have to leverage that service. It will significantly boost your brand.
Some of the benefits of going LIVE are:
1. You provide unique content - the video that you share is live, so make sure you are prepared. Know what you will talk about, if you are not sitting in your office or at home have in mind...
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