What is your best e Marketing advice for a brand new boutique/Eco hotel that is just beginning to position itself in the market with a very limited budget?

There are many great marketing solutions for any boutique hotel or accommodation business.

In the following, I will list a few strategies and methods that we are using in our hotel and that I explore on my website http://www.hotelbusinessmastery.com.

First of all, you must build trust with your potential new guests. One of the best ways to build trust is to show them who the hotel is managing. Show yourself and your staff. Let your potential new guests know who takes care of everything. People want to know where they are going, and they are delighted to know the hotel owner/manager. There are many advantages as soon as your guests know who you are and see you passing by while they are in your hotel. For instance, they start talking to you and might ask you some interesting questions. Right at the spot you then can begin to build a guest relationship. I emphasize this as many times as I can. Thus I will do it again. Creating a guest relationship is vital to your business. It is...

Continue Reading...

Why is service so critical and important in hospitality industry?

I am a hotel owner, and let me assure you that without providing a guest the right service, there is no chance to survive in this industry.

When I read this question for the first time I was asking myself “Where does service start?” In my opinion, it starts with your online presence. Your website is your digital business card. It is not just a digital magnet to obtain new potential guests; it is the first step to demonstrate your visitors that you love to provide great services even before they check-in. For instance, providing in-depth information about your accommodation, facilities, the advantages of staying at your place, your surroundings, nearby restaurants, nearby bars, shopping-malls close by, public transportation services, taxi stands, fitness centers, parks, attractions, etc. shows your visitors that you have their back. Your visitors will automatically realize that they can ask you any question in regard to your environment as soon as they are at your place.

...
Continue Reading...