If you believe that your city is special enough to be promoted widely, then the following strategy is for you.
To clarify the key-points of this strategy in more depth, I choose Frankfurt am Main (Germany) as a city that has enough value to be promoted by me as a hotel and apartment owner.
Certainly, many questions are popping up in your mind right now. Questions like:
Why do you want to promote your city?
Why invest hard-earned money into advertisements for your city?
What is the advantage of promoting your city?
These are all great questions and I will answer them one by one.
The idea behind this city promotion is to build a connection between your city and your accommodation business.
Frankfurt am Main is well known all around the world. It is a metropolitan city. It is known for its banks German Bank / Commerzbank, etc., the European Central Bank, the skyline, skyscrapers, the airport called Fraport, Lufthansa, Opera, Sachsenhausen (party area), the main river...
One of the best ways to attract more guests from all around the world is by offering many different languages on your website, booking engine, app, via email and of course on the phone. Offering a variety of languages at your accommodation is very beneficial to your business. People from a foreign country that do not speak a different language than their native tongue do not want to stay in an accommodation that is unable to communicate with them. The more languages you offer, the more new customers you will attract. Indeed, it is comfortable for a foreigner to enjoy the stay even more by speaking in their native language.
Having staff that are able to communicate in almost every language is an accommodation powerhouse. It transmits how much effort the business puts into serving their guests. A business is only offering so many languages to their customers if they really want to communicate with them and serve them in every aspect. Speaking a foreign language has a lot of...
The main product that you are selling are your rooms. Therefore, you need to take care of them. Mattresses and pillows always have to be in top shape to ensure that each of your guests has the chance to sleep well. It is a mistake to save money on items that have to do with guests’ beds. If a guest had issues falling asleep due to the quality of the bed, the pillow or bed frame, you can expect a bad review. It is absolutely the responsibility of the accommodation business to provide a comfortable bed and pillow for a guest.
If there is a time that a mattress or pillow, etc. has to be changed due to a hole caused by a cigarette or similar, it could become expensive. The price for ordering only one item compared to many is always more expensive.
Now, let us imagine that no cigarettes or the carelessness of guests are destroying your mattress or pillows - how can you protect your items to last longer than expected? One of the best methods to protect your mattress and...
I have a challenge for you: I challenge you to be a guest at your own accommodation.
If you are enthusiastic about getting to know your business better, you should stay there for a couple of days. Experience the same atmosphere and environment that your guests have day in and day out. Take each step that ordinary guests go through. By doing this you will get to know facets of your business that you have not been aware of.
After a few days you will properly come up with ideas on how to facilitate a couple of things. Maybe you will even get rid of gadgets that seem to be useless or you will be eager to purchase new ones. By and large, you will obtain insights that are not available to you simply by managing the property. These specific insights are available as soon as you experience your service by yourself.
However, if you love your accommodation and you enjoy being there, this is not going to be a challenge, but a vacation. Whilst you stay at your accommodation as a guest...
Do you like to celebrate your birthday?
Do you think your guests love to celebrate their birthday?
A birthday is a very special day. It is unique to oneself and only occurs once a year. A birthday gets really special when people celebrate together, such as family, close friends and friends of friends. If you want to be a part of your guests’ birthday then do not hesitate to send them nice wishes. Best practices for sending wishes are:
• An email
• A postcard
• A package
• An SMS
• A WhatsApp Message
If you want to stand out from the many companies that are already providing this service automatically, then make a personal call and in addition send a gift (discount / honeymoon suite).
I usually receive birthday wishes from my gym but I know my dates are just entered into a system that sends these wishes automatically. Knowing that makes these messages unproductive. However, it would be awesome if my gym would grant me one hour with a...
Let us imagine that you are eager to integrate a new gadget in each of your hotel rooms but you are not sure about it yet. You asked your staff and pondered a lot about it.
However, if you do not want to make a false investment and you want to be certain that the majority of your guests will appreciate your new gadget, then you can do the following:
Let your guests be a part of your future. Your guests will appreciate this a lot and they will be curious as well. If you ask your guests about their opinion on how to improve a certain service, they will not dismiss the opportunity to provide their input for your business. Certainly, some people will be surprised by that question and need time to come up with a good answer. Nevertheless, there are people who have thought about improvements beforehand and they are just waiting for such an opportunity.
There are various ways in which you can ask your guests about your future plans.
1. Via social media - Facebook,...
Most hotel owners / managers are very busy during the day. It is difficult for them to switch off and enjoy their spare time. However, I am sure that there are days where you can stay at home or do not have to be present in your accommodation business. These days are necessary to recharge your energy and clear your mind.
As a hotel owner / manager you cannot always be in the right spot when guests give suggestions, recommendations, reviews, talk about ideas to improve a certain service, and mention shortcomings and other useful information that you actually need to know.
Thus, you need to communicate with your staff on a regular basis. A lot of things can happen during a week. Therefore, you should pass by your staff and ask them every week if guests complained or provided useful ideas to improve your business. This is an essential habit to become more successful in your business. Now and then there will be powerful information that has the ability to catapult your...
An official holiday in your country is a special day. It is a day that people all around you celebrate once a year. Some of your guests may know the meaning of the day and others will not. Such a holiday is a perfect occasion to bring your guests closer to your country and to provide surprises. Tell the story behind the official holiday and increase the interest of your guests to get to know even more. A well-told story will stick in people’s mind and they will not forget where they heard about it.
Celebrating official holidays bring your staff and your guests closer together. These days are full of joy and happiness. People love to share their stories and congratulate each other.
Mother and Father Days are pretty awesome to get to know your guests better and have interesting conversations. Parents love to talk about their kids and share exciting adventures. If you are a parent as well, you’ll be able to keep talking with your guests for hours.
I believe I know the first answer that pops up in your mind for this questions: because flowers / plants look and smell nice… yes, I agree. Flowers look and smell celestial and they enhance the atmosphere of your reception / lobby or wherever you put them. Plants are magnificent and eye-catching too. However, there is more to it.
Flowers / plants represent freshness, dedication, and responsibility. Plants and flowers represent life as well. If no one waters the plants, they will die. Your guests know that and your staff do too. Therefore, by selecting a staff member each week to take care of the plants and flowers, you are educating this person to take responsibility for a task that does not seem to be vital.
Plants and flowers have the magic ability to make people smile. People look at them and feel balanced. They also have the ability to change one’s mood. They make people ponder, calm down, and provide lovely feelings and memories. They are even a big topic to...
A city map is a nice tool to build a guest relationship right at check-in. As you know, building a guest relationship is one of the hotel owners’ / managers’ goals. A guest relationship has many advantages. Some of the advantages are that guests are more likely to return to your accommodation, and if something is not working in the room or something is missing the guests will not get too annoyed by it. Of course, guests also like to talk about their hotel relationship and talk with their peers.
For instance, after a guest relationship has been established during check-in and the guests go to their room and realize that a towel is missing, they do not immediately scream at the staff. They take it easy and talk smoothly with the staff. Guests with a guest relationship take mistakes as a minor failure (and mistakes do happen).
On the contrary, when a guest relationship is lacking, most of the guests react to mistakes and failures and regard the hotel service in a very...