LED is sunshine at night! 

LEDs are not only energy-efficient and save a lot of money, but they have attractive effects too. At night you can make your accommodation building look like a shining star. The implementation is simple - you just look for the right company and ask for their...

Guests’ experiences start when you give them a call before their check-in, read an email from you or as soon as they enter your hotel. To make sure that your guests enjoy their stay right at the beginning, you need to be certain that you are prepared for a great check-in and that your hotel...

Reviews on online travel agencies are responsible for millions of reservations during a year. Before people make a decision of where to stay for their next trip they read reviews. It is obvious that people who stayed in a specific accommodation and left feedback on an OTA are providing their own...

More than 95% of all hotels around the world are not using the following strategy to outperform their competitors by miles. The strategy is very simple but incredibly effective. The reason why not all hotels are doing it has to do with effort. Effort is holding hotels back from becoming...

If you are managing a boutique hotel and you are seeking a method to increase your appearance on the net, then you will like the following strategy to become more known around the world. 

Let’s imagine your hotel is located in Germany and you would love to have more Spanish guests in...

Does your brand name have a meaning to you? Why did you choose the name? Do you like the name? How do your guests perceive the name? Do you believe your name made a difference to your guests, staff and city? Is your brand name important to you? If you had the chance to change your brand name...

In some accommodation businesses the lobby is playing a crucial role. There are lobbies which are phenomenal; they are huge, extravagant, breathtaking, eye-catching, very comfortable and one of a kind. The lobby has the power to transmit the whole image and philosophy of the entire accommodation....

In the online marketing world, “social proof” is one of the most important things to have to be more trustworthy. Marketers that have obtained testimonials from their customers are more than happy to post them on their homepage. A testimonial is powerful and it can have a huge impact...

By looking for guests that are from another city, state or country you are limiting yourself from receiving many more reservations. Sometimes the answer to how to increase your occupancy is right around the corner. 

One solution to pass the test of a low season or a low week with flying...

There are many startup companies that are trying to be noticed and gain more exposure. In order to make your accommodation business more attractive and offer your guests special items that are not widely accessible on the market yet, a perfect strategy is working with a startup company. 

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To be unique, you need to do something unique. Differentiating yourself from your competitors is not always that easy, but in general there are ways to make it possible. One method to make a fabulous impression on your guests and improve your brand awareness is by providing your guests with your...

A shuttle service is a unique service. Guests love shuttle services. A shuttle service is an absolute magnet for your accommodation business. The following lines will explore this phenomenon. 

The majority of people love to obtain gifts and special services for free. There are people who...