How LED lights turn your hotel into an attraction

LED is sunshine at night! 

LEDs are not only energy-efficient and save a lot of money, but they have attractive effects too. At night you can make your accommodation building look like a shining star. The implementation is simple - you just look for the right company and ask for their recommendations. The goal is to make your building look special and pretentious without disturbing your guests. If you place LEDs in front of your building you have to be cautious that no LED beam shines directly into a room. Your guests want to sleep at night and there are many people that cannot fall asleep if light is shining through their window. Many guests even write on their booking requests that they would like to have a room that has no illuminating advertising in front of their windows. As a result, having illuminating advertising in front of windows will garner bad reviews. 

LEDs are usable in many different ways to upvalue your building from the entry to the last parking spot. For...

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How to make your hotel smell nice and look fresh

Guests’ experiences start when you give them a call before their check-in, read an email from you or as soon as they enter your hotel. To make sure that your guests enjoy their stay right at the beginning, you need to be certain that you are prepared for a great check-in and that your hotel smells nice. The smell of your hotel is crucial. A nice smell makes guests feel comfortable, relaxed, pleasant and provokes a feeling of being at home. Moreover, it provides a sense of being at the right place where security and pleasure are given. 

To ensure that your entrance / lobby / reception area smells nice you can use some room scent products. There are a hundred different room scent products out there to purchase; just make sure that the product you use is not too strong, as you do not want to overwhelm your new guests with a cloud of smell. The smell should be decent and welcoming. Your guests should feel relaxed and calmed down from a perhaps stressful day. 

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Aim for the best ratings, look at the worst ratings

Reviews on online travel agencies are responsible for millions of reservations during a year. Before people make a decision of where to stay for their next trip they read reviews. It is obvious that people who stayed in a specific accommodation and left feedback on an OTA are providing their own opinion and experience. It is quite interesting to read through them to make up your own picture. Reviews have an extraordinary power to convince potential new guests to make a reservation in your accommodation or not. Thus, it is crucial to aim for the best reviews you can obtain for your business. 

However, reviews have much more potential. They not only support people who are looking for a great place to stay in making the right decision, but also support accommodation businesses as well. Despite the fact that a great rating will catapult an accommodation to the top of an OTA, there is more that you can do to benefit from reviews of other hotels. 

To improve your reviews and to...

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How to outperform your competitors by miles

More than 95% of all hotels around the world are not using the following strategy to outperform their competitors by miles. The strategy is very simple but incredibly effective. The reason why not all hotels are doing it has to do with effort. Effort is holding hotels back from becoming one-of-a-kind hotels in their own town. Staff have to invest time and passion to impress their guests with the following procedure. 

The step-by-step process to impress your guests tremendously and to be really unique is as follows:

- Write the name of your arriving guests on the keycard holder.

- Put a “Welcome Note” in the room of the arriving guests. A “Welcome Note” that says for instance, “Dear Name, welcome to Hotel XYZ - A home away from home”. Enjoy your stay - Your Hotel XYZ Team.”

- You can make it even more special by writing a short handwritten letter to your arriving guests. Writing a handwritten letter demonstrates a lot of effort and...

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How to work with independent hotels together

If you are managing a boutique hotel and you are seeking a method to increase your appearance on the net, then you will like the following strategy to become more known around the world. 

Let’s imagine your hotel is located in Germany and you would love to have more Spanish guests in your house. Perhaps you speak Spanish and you enjoy talking in Spanish with your guests. So what do you do to attract more Spanish people? 

The obvious answers are that you use Facebook Ads or AdWords and you target Spain. This is a simple, effective move, but it is an investment too. 

How about a marketing strategy that does not cost anything other than time to make two phone calls and write three emails? 

I am talking about a marketing partnership. A marketing partnership set up with the right partner that serves the same target group as you do is like discovering a goldmine. Let me explore it in detail so you can set up a marketing partnership right away.

For instance:

-...

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Are you clear about your brand

Does your brand name have a meaning to you? Why did you choose the name? Do you like the name? How do your guests perceive the name? Do you believe your name made a difference to your guests, staff and city? Is your brand name important to you? If you had the chance to change your brand name would you do it?

These questions are easy to answer but they are crucial by all accounts. The right brand name has the potential to make the whole business become more successful. If you have a name that is impossible to pronounce and no one ever could remember it, you should definitely think about changing it. 

A brand name has to be engaging, simple to remember, simple to pronounce, and combined with a decent logo design. If you are planning to expand, your brand name should be able to do the same. Let’s say your brand name is XYZ ONE, it is pretty easy to expand it. You just need to change the number ONE to TWO or even go higher to TEN, and then it will look like you already have...

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Which music to play in the lobby

In some accommodation businesses the lobby is playing a crucial role. There are lobbies which are phenomenal; they are huge, extravagant, breathtaking, eye-catching, very comfortable and one of a kind. The lobby has the power to transmit the whole image and philosophy of the entire accommodation. In some cases the guests need to walk through the lobby to check in, so ensure the new arrivals are impressed by the well-thought-out architecture and decoration. In general, the lobby and reception are combined and the main entrance is not far away either. The concept of comfort first is still more important than trying by all means to increase the perception of the image.

Even if the lobby is not majestic it is a turning point for your guests and visitors. Guests and visitors like to meet in the lobby instead of going to the room to do business or have a conversation. The lobby serves as a meeting point, so should offer as many useful assets as possible. For instance, free Wi-Fi, coffee,...

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Wall Of Guests - with social media

In the online marketing world, “social proof” is one of the most important things to have to be more trustworthy. Marketers that have obtained testimonials from their customers are more than happy to post them on their homepage. A testimonial is powerful and it can have a huge impact on people’s decision-making, similar to reviews. However, the source / link / name of the testimonial should be given. 

Here is how you can integrate social proof into your accommodation business. The process is easy and quick. You choose an empty wall and start to ask guests to take pictures of them. 

1. Choosing the wall: Choose the right wall to create the biggest impact for your brand. Close your eyes and imagine that you are entering your accommodation. Where is the right spot for a unique wall? It’s a wall full of pictures of guests that stayed at your accommodation. Is the wall next to the entrance, next to the stairways, in the elevator, in the breakfast room,...

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How to attract locals

By looking for guests that are from another city, state or country you are limiting yourself from receiving many more reservations. Sometimes the answer to how to increase your occupancy is right around the corner. 

One solution to pass the test of a low season or a low week with flying colours is to have a look at your neighbours. Your locals can be the solution to your bottleneck. Here is how you attract your locals:

- Find out what your locals are looking for

- Do they want to enjoy a full service package for a few days?

- Do they just want to get out of their own four walls?

- Do they want to have a break from their daily routines?

- Do they want a break from cooking?

- Do they want to enjoy a very tasty breakfast, lunch, or dinner?

- Do they want to enjoy a romantic evening?

The more information you obtain from your locals about what they are looking for, the easier it is for you to come up with tempting offers. 

Here is a two-step process to find out what your...

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How to use startup companies for your hotel business

There are many startup companies that are trying to be noticed and gain more exposure. In order to make your accommodation business more attractive and offer your guests special items that are not widely accessible on the market yet, a perfect strategy is working with a startup company. 

There are various startup companies out there that create fantastic products. Some of these companies lack exposure, backers, the right influential connections to reach the next level, and of course customers - those that are willing to test their products and even buy them. 

If you raise your hand and offer your accommodation to startup companies to work with you by providing space in your lobby or even in the rooms to present their products, then you actually support the the startup company in a big way, your guests by showing them new and useful gadgets, and your own business too. 

To emphasize the massive value that is standing behind this strategy, let’s have a look at each...

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