There are days when you struggle to come up with ideas for your social media marketing. Now and then it is difficult to keep on posting information, pictures, quotes and videos regularly. In addition, the posts should be interesting or eye-catching.
To create a little hype in your social media world and to gain some more excitement about your brand, I would like to provide you with the following idea. Once a month or maybe once every two weeks (as you like), reward the very first guests that check into your hotel. Provide the first person that stands in front of your reception and who just wants to receive their room key with an amazing surprise.
Let your very first guest of the day know that they are the lucky one. While you say that to the person, be sure to record everything. The emotions and feelings have to be captured. The surprise has to be seen on their face.
After you have revealed the present the guest received (an upgrade / free breakfast / free dinner/...
Managing a successful resort must be wonderful and interesting. Resorts are like tiny villages. Most resorts offer almost everything that guests are looking for, and in many cases they are over-delivering in services. Sometimes there are so many amenities that guests are simply overwhelmed. Resorts are seen as paradises on earth and I totally agree with this view.
Even though resorts offer almost everything that guests wish for, there is still space for more. For instance, a treasure hunt that excites guests and lets them discover the whole place. Offering a treasure hunt once a week to guests that are interested in it will definitely create an adventure and a new experience for them.
To gain a better understanding of how your guests will feel about being invited to a treasure hunt, I suggest putting yourself in a guest’s position. Being in a resort and enjoying each day under palms, at the beach and next to the sea is already awesome. In addition, having the...
The first steps to achieve the goal of being known worldwide is to be popular in your country; to be popular in your country you need to be famous in your own city; to become famous in your own city you could do the following:
1. If you have enough money then purchase farmland and transform it into a beautiful park. Give the park the name of your brand. Provide free entrance and advertise it through flyers and ads in your local newspapers.
Citizens will become curious about the park and check it out. They will talk with their neighbours about it and mention your brand name again and again. By offering a nice place in which to relax to your community, your brand name will gain more attraction and your brand image will increase enormously.
The enhancement of your popularity through setting up your own park is worth much more than the maintenance cost of the facility. Think about investing in a park if you have enough capital to start a small side project to gain more...
One of the biggest factors that decreases your costs is using LEDs instead of ordinary lightning. By switching to LEDs you will definitely save a lot of money throughout the year.
You just have to make sure that the colour of the LED is as nice or nicer as before. Take your time in choosing the right colour so that your guests and you do not get frustrated while staying in your accommodation. The colour of the light can have a big effect on a person’s mood.
Your grocery shopping for your breakfast play a big role in the sum of your costs as well. You need to have a talk with the wholesale company where you purchase your groceries. Let the owner or manager know what kind of business you have, how many times you purchase groceries in a week and approximately how much money you spend every month. If the owner or manager does not want to provide you with any discounts you should change the wholesale company immediately. Grocery wholesale companies can almost always...
The following questions you should ask yourself if you are willing to improve your accommodation business. The best practice to receive the best results is to write the answers to each question down and follow up on the points.
1. Did I look through all of my bad and good ratings on OTAs?
2. Did I write down what my guests love and hate about the accommodation?
3. Did I improve the unpleasant areas that have been brought up by my guests?
4. Did I start to emphasize the awesome areas my guests mentioned?
5. Did I communicate all vital rating topics to my staff?
6. Do my staff take care of these sensible topics?
7. Do I have regular staff meetings?
8. Do I talk regularly one on one with a staff member?
9. Do I listen to my staff?
10. Do I ask my staff if they have any ideas to improve the business?
11. Do I integrate the ideas of my staff?
12. Do I reward staff members with great ideas?
13. Do I motivate my staff enough to keep on doing their job thoroughly?
14. Do I motivate my...
Knowing what is going on in your city is vital for your success. You need to be up to date in regard to special events. Accordingly, you need to have a calendar where you insert all of the events within a year and if possible beyond. In this calendar you insert events of trade fairs, festivals, marathon events, celebrity shows, pre-openings of buildings and restaurants, well-known parties, open Sundays, bicycle events, soccer games, and everything else that lures masses of people to your city.
As soon as you have your calendar ready, it is time to adjust your room rates. Go through your channel manager (if you use one) and match your prices to the high demand that will appear during that time. Whilst you change your prices, you should have a look at your competitors’ prices as well. Go to a well-known online travel agency platform and insert the dates that you want to make changes for. Have a look at all the prices that are offered during that time. Afterwards,...
Why should you give your best room away as many times as possible? Why should you provide guests with a better room even though they did not pay for it? Why should you offer someone more for less?
I guess these are the first obvious questions to come to mind. They are absolutely eligible. Certainly, it is nonsense to provide guests with an upgrade to a superior room if they did not pay or even ask for it. However, there is a powerful reason behind this strategy. In fact, it is easy to understand why as soon as you imagine that you yourself received an upgrade to a better suite free of charge. Ask yourself the question “How do I feel and which emotions do I have when the receptionist tells me that I received an upgrade free of charge?” I assume you will be surprised, excited, happy, and extraordinary curious. Receiving a hotel room upgrade is a tiny bit similar to winning a small amount on the lottery. At the beginning you cannot grasp it and it takes time to...
There are various ways to entertain your guests; some are interesting to look at and observe, and there are others where your guests are actively involved. Here are some examples for both variations.
1. People like to be invited to events where they do not have to do anything aside from watching the crowd and interacting with other people. The highlight for such events could be to let a professional belly dancer perform her show, invite a fire-breather to heat up the crowd or let an Indian music group play their awesome Bhangra and dance at the same time. These are real attractions and they are wonderful to experience.
By offering such events you are providing your guests with new experiences and giving your guests a new story to talk about. The marketing magic that is taking place while people are watching the event is invisible. You cannot see it, but it definitely assumes form. Your popularity will automatically increase and your guests will talk about these events...
Each single detail of an accommodation plays a major role in regards to convincing and impressing your guests. The beauty of your building is one enormous part. Your garden and various outside facilities are different parts that contribute to the first impressions of your guests.
An outstanding way to make your accommodation business appear immense and important right on your floor area are flagpoles. Flagpoles have the image to present something important; for instance a parliament, a well-known bank, an organization, a company, and much more.
Your flagpoles should be positioned where they can be seen from a long distance. When your guests turn into your street they can see the driveway from far away. Flagpoles increase the value of your business and they differentiate you from your competitors. Not every accommodation has the space and permission to set up flagpoles. If you have the ability to implement this idea, then go ahead. Your guests will gain more certainty...
How important is sport for you? Do you feel a difference after your workout? For many people sport is relieving; it reduces their stress level and makes them feel good. Therefore, many guests look to do sports while they are in a hotel. If you offer a gym then you have nothing to worry about. However, if you do not have a gym then the following solution will fit you.
Creating a sport workout booklet especially composed for your accommodation will establish mind-blowing moments for your guests. As soon as your guests notice the booklet and start reading it, they will realize that they can do easy exercises in their room.
You are providing more service through this simple booklet that is filled with various exercises. The creation of this booklet is fairly easy to do. If you are in good shape you can take pictures of yourself while you are doing a specific exercise. If you forego being posted in the booklet you’ll have to hire a personal trainer for one hour who poses in...
10 Simple Steps To Receive Great Online Ratings