One of the biggest factors that decreases your costs is using LEDs instead of ordinary lightning. By switching to LEDs you will definitely save a lot of money throughout the year.
You just have to make sure that the colour of the LED is as nice or nicer as before. Take your time in choosing the right colour so that your guests and you do not get frustrated while staying in your accommodation. The colour of the light can have a big effect on a person’s mood.
Your grocery shopping for your breakfast play a big role in the sum of your costs as well. You need to have a talk with the wholesale company where you purchase your groceries. Let the owner or manager know what kind of business you have, how many times you purchase groceries in a week and approximately how much money you spend every month. If the owner or manager does not want to provide you with any discounts you should change the wholesale company immediately. Grocery wholesale companies can almost always...
The following questions you should ask yourself if you are willing to improve your accommodation business. The best practice to receive the best results is to write the answers to each question down and follow up on the points.
1. Did I look through all of my bad and good ratings on OTAs?
2. Did I write down what my guests love and hate about the accommodation?
3. Did I improve the unpleasant areas that have been brought up by my guests?
4. Did I start to emphasize the awesome areas my guests mentioned?
5. Did I communicate all vital rating topics to my staff?
6. Do my staff take care of these sensible topics?
7. Do I have regular staff meetings?
8. Do I talk regularly one on one with a staff member?
9. Do I listen to my staff?
10. Do I ask my staff if they have any ideas to improve the business?
11. Do I integrate the ideas of my staff?
12. Do I reward staff members with great ideas?
13. Do I motivate my staff enough to keep on doing their job thoroughly?
14. Do I motivate my...
Knowing what is going on in your city is vital for your success. You need to be up to date in regard to special events. Accordingly, you need to have a calendar where you insert all of the events within a year and if possible beyond. In this calendar you insert events of trade fairs, festivals, marathon events, celebrity shows, pre-openings of buildings and restaurants, well-known parties, open Sundays, bicycle events, soccer games, and everything else that lures masses of people to your city.
As soon as you have your calendar ready, it is time to adjust your room rates. Go through your channel manager (if you use one) and match your prices to the high demand that will appear during that time. Whilst you change your prices, you should have a look at your competitors’ prices as well. Go to a well-known online travel agency platform and insert the dates that you want to make changes for. Have a look at all the prices that are offered during that time. Afterwards,...
Why should you give your best room away as many times as possible? Why should you provide guests with a better room even though they did not pay for it? Why should you offer someone more for less?
I guess these are the first obvious questions to come to mind. They are absolutely eligible. Certainly, it is nonsense to provide guests with an upgrade to a superior room if they did not pay or even ask for it. However, there is a powerful reason behind this strategy. In fact, it is easy to understand why as soon as you imagine that you yourself received an upgrade to a better suite free of charge. Ask yourself the question “How do I feel and which emotions do I have when the receptionist tells me that I received an upgrade free of charge?” I assume you will be surprised, excited, happy, and extraordinary curious. Receiving a hotel room upgrade is a tiny bit similar to winning a small amount on the lottery. At the beginning you cannot grasp it and it takes time to...
There are various ways to entertain your guests; some are interesting to look at and observe, and there are others where your guests are actively involved. Here are some examples for both variations.
1. People like to be invited to events where they do not have to do anything aside from watching the crowd and interacting with other people. The highlight for such events could be to let a professional belly dancer perform her show, invite a fire-breather to heat up the crowd or let an Indian music group play their awesome Bhangra and dance at the same time. These are real attractions and they are wonderful to experience.
By offering such events you are providing your guests with new experiences and giving your guests a new story to talk about. The marketing magic that is taking place while people are watching the event is invisible. You cannot see it, but it definitely assumes form. Your popularity will automatically increase and your guests will talk about these events...
Each single detail of an accommodation plays a major role in regards to convincing and impressing your guests. The beauty of your building is one enormous part. Your garden and various outside facilities are different parts that contribute to the first impressions of your guests.
An outstanding way to make your accommodation business appear immense and important right on your floor area are flagpoles. Flagpoles have the image to present something important; for instance a parliament, a well-known bank, an organization, a company, and much more.
Your flagpoles should be positioned where they can be seen from a long distance. When your guests turn into your street they can see the driveway from far away. Flagpoles increase the value of your business and they differentiate you from your competitors. Not every accommodation has the space and permission to set up flagpoles. If you have the ability to implement this idea, then go ahead. Your guests will gain more certainty...
How important is sport for you? Do you feel a difference after your workout? For many people sport is relieving; it reduces their stress level and makes them feel good. Therefore, many guests look to do sports while they are in a hotel. If you offer a gym then you have nothing to worry about. However, if you do not have a gym then the following solution will fit you.
Creating a sport workout booklet especially composed for your accommodation will establish mind-blowing moments for your guests. As soon as your guests notice the booklet and start reading it, they will realize that they can do easy exercises in their room.
You are providing more service through this simple booklet that is filled with various exercises. The creation of this booklet is fairly easy to do. If you are in good shape you can take pictures of yourself while you are doing a specific exercise. If you forego being posted in the booklet you’ll have to hire a personal trainer for one hour who poses in...
Why should you get in touch with social media influencers at all?
Social media influencers have the ability to convince followers and fans to watch a certain video, read a specific post, visit a blog, use new hashtags, like tweets, make people retweet a tweet, upvote or downvote a specific topic on reddit and much more that plays a role on the net. To be in touch with social influencers is advantageous for you if the influencers support you and your business.
Being a social influencer is not as easy as it sounds. It is quite hard to be followed by millions of people that read and like your posts every single day. Becoming an influencer is smart and hard work. Influencers have to be up to date and present topics that are interesting and sometimes new to the world. Influencers post links and blogs of businesses and organizations that are worth reading.
If you are looking for a social influencer who supports your business or project, you need to watch out for a couple...
An accommodation business that provides everything guests can think of is more than wonderful. Many guests look for a gym, a spa, a sauna, an indoor and outdoor pool, a garden, a terrace, a balcony and even a park. If you are one of the lucky ones that offers all of these pleasures, I guess you do not have to worry about much. However, if you do not offer all of them it is not the end of the world, as there are ways to make up for it.
If you would like to offer your guests a nice spa experience, then look for a spa close to your accommodation. Call the spa manager and explain your partnership idea step by step. It is not necessary to sign a contract or look for commission. If you keep it simple by referring your guests to this specific spa and the spa is advertising your hotel, that is already enough. As soon as you see that your guests love the spa and go there often, then you can think of charging a commission. Nevertheless, try to establish a clear marketing partnership...
To receive outstanding ratings for your accommodation you need to exceed your guests’ expectations. Despite the fact that everything in your accommodation has to be in perfect shape, your rooms, lobby, and everything that belongs to your accommodation has to be clean.
If your guests booked the reservation by themselves over an OTA, they will probably receive a reminder message from the OTA service to leave a feedback for your accommodation. At checkout let your guests know that you would appreciate it if they would leave you a perfect rating for your services.
However, if the reservation for the guests was booked by their secretary and the bill has to be sent to the company, you can expect that the secretary receives a reminder to leave a feedback for your accommodation. This procedure mostly occurs in corporate hotels. Thus, many secretaries book a hotel room for their boss. The secretary sends a cost absorption to the hotel and the hotel sends the invoice to the...