What are your USPs !?!
First of all, what is a USP?
USP stands for “Unique Selling Proposition / Point” - but what does it mean?
To explain what a USP is and why it is so important for your business, I have the following questions for you. By answering the questions you will automatically come up with your own USPs that you can immediately apply to your business.
1. Which service / product / location do you provide that is an advantage for your customers?
2. Which service / product / location is really unique to your customers?
3. Which service / product / location differentiates yourself from your competitors?
4. What is it that makes your business so special to your customers?
Think about something that lets your company stand out; something that increases the attention of your customers as soon as they hear about it. Think about something that makes you proud to have or use on a regular basis.
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To make it more understandable, here are a few USPs that we use to lure more new guests to our hotel.
1. The hotel is just 5 minutes away from the train station, grocery store, bus station, taxi-stand and two restaurants (walking distance).
2. The conventional centre is 15 minutes away - 1 Stop to the main station followed by a tram, and you have arrived.
3. The airport is 15 minutes away
4. The highway is 10 minutes away
5. The free-of-charge Wi-Fi offered is extremely strong
These are just a few USPs that we convey to our guests.
Now it is your turn! Write down your USPs and follow up.
As soon as you have your own USPs let us continue with the questions - where and when do you present your USPs?
Your USPs are vital and powerful for your business. The more visible and transparent they are, the easier is it for your customers to invest in your service. Look at your USPs as if they are add-ons to your daily marketing.
Here are three implementation recommendations that will definitely increase the attention of your audience right away! However, before you use your USPs in the following placements make sure they are short and precise.
1. Integrate your USPs in your email in the following way. At the end of each email that you send to your customers after - for instance, “if you have any questions feel free to contact us anytime” - add your USPs below it. Finish your email with your name, address, social media links, etc. as usual. Use a title that says “Our advantages at a glance”.
I do not recommend posting more than ten USPs, as it just gets too much for your readers and makes it somewhat unreliable. Have in mind that presenting your USPs should support your audience to get a better idea of who you are and what your business is all about. USPs support your mission and make you stand out from the crowd. USPs serve to reduce the doubts of your customers to purchase a product / service from you.
2. You need to post your USPs on your website. Remember, your website is your digital business card. This is a decisive factor and inevitable. More or less, the USPs will be seen as a short summary of your benefits and most people will keep these benefits in their mind.
3. An uncommon way to present your USPs is on the phone. I know that sounds like a sales call, but if you do it in a natural way, it is not intrusive at all. Quite the reverse in fact; the person you talk to will be delighted by the great advice and information you provide. It is not unusual that your mentioned USPs will answer some of the FAQs people have.
Your USPs are pretty powerful, therefore use them wisely and keep them as a unique factor of your business.
The following paragraph is from Wikipedia —LINK
The unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.
As described by Dr. James Blythe, Professor of Marketing at the University of Westminster and writer of many textbooks on marketing, the USP "contains the one feature of the product that most stands out as different from the competition, and is usually a feature that conveys unique benefits to the consumer. Communicating the USP is a key element of branding. (source Wikipedia LINK)
If you want to share your success story and motivate others to use the same strategy to gain more excited customers, then do not hesitate to leave a comment. We all appreciate your efforts and thoughts.