What is your best e Marketing advice for a brand new boutique/Eco hotel that is just beginning to position itself in the market with a very limited budget?

There are many great marketing solutions for any boutique hotel or accommodation business.

In the following, I will list a few strategies and methods that we are using in our hotel and that I explore on my website http://www.hotelbusinessmastery.com.

First of all, you must build trust with your potential new guests. One of the best ways to build trust is to show them who the hotel is managing. Show yourself and your staff. Let your potential new guests know who takes care of everything. People want to know where they are going, and they are delighted to know the hotel owner/manager. There are many advantages as soon as your guests know who you are and see you passing by while they are in your hotel. For instance, they start talking to you and might ask you some interesting questions. Right at the spot you then can begin to build a guest relationship. I emphasize this as many times as I can. Thus I will do it again. Creating a guest relationship is vital to your business. It is...

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Transportation Step by Step - Leads To More Guests

Here is another simple way to receive more direct bookings on your website. This simple method has to do with the transportation process to reach your accommodation from a specific location. As you know, guests love clean rooms, delicious breakfast and useful amenities; however, what they love most is a very kind and supportive staff. 

The staff have the ability and power to shift guests. They can make guests smile and make them feel very comfortable while they stay in their accommodation. Being aware of the fact that the staff of an accommodation have the energy and creativity to add that indescribable emotional feeling to their guests, would it not be awesome to use this preferred way even before the guests stay in your accommodation? Imagine how potential new guests would no longer hesitate to make a booking in your accommodation, instead just doing it without even thinking about it. 

One effective way to reach this outcome is through a video of you. In this video you...

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The importance of having a safe in each hotel room

Having a safe in each hotel room is favourable by all accounts. First and foremost, if guests stay for couple of days in your hotel, they often want to place their valuable belongings in a very safe place. A safe is perfect for that. For example, this includes their passport, luxury items, a watch, keys, some cash, credit card, etc. 

If your hotel does not offer a safe in every room, your guests will probably hand their passport over to the receptionist, as the reception seems to be the safest place in the hotel. 

A safe in every room offers more advantages than the ones that are obvious. Whilst inserting all the details of your accommodation in an OTA’s platform, you will find the following question: Does your accommodation offer a safe in each room? Offering a safe makes a difference. Indeed, many people have had the experience of losing something while they stayed in a hotel without a safe in the room. If something gets lost in a room it is very difficult to prove...

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How to make a bed inviting

The majority of your guests stay in your accommodation to have a nice roof over their head, stay in a comfortable room, be served by friendly staff, be safe and have a nice sleep. That your guests’ room has to be absolutely clean, well decorated and cosy is a completely basic requirement. Accordingly, to add some more value to your room you should brainstorm some ideas to improve the look / combination of your bed and bedding. You need to figure out how to make the bed look really inviting. The bed should be a special place for your guests, a place to have a rest, to feel comfortable, to recharge one’s batteries and to fall asleep. By and large, you can align the first impression of your accommodation with the first impression of your room. The more inviting the bed looks, the more delighted your guests will be.

Indeed, there are various ways to make a bed. It is vital that you try different looks and ask your guests what they think about it. The more answers you receive...

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Check your minibar otherwise you will obtain bad ...

Having a minibar is convenient for your guests and it provides an additional income for your business. Nevertheless, a minibar does take a little work! First and foremost, you need to select products that are selling well, products that your guests like to grab and enjoy as a small snack (ask me for my minibar list). There are many well-known products that guests recognize and know how they taste. These are products that you definitely need to have in your minibar. As such, your first step is to choose the right products for your minibar and purchase them. Quantity plays a major role as well. Sometimes there are days when most of your minibars in your rooms will stay untouched and so the demand is pretty low. That is not an issue except if the products do not have a long valid expiry date. 

The valid expiry date is one factor you really need to take care of. After you’ve purchased the products and you have them in your accommodation business, you should use an Excel...

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Having a guest thank you book

In many places all around the world there are restaurants, fashion shops, hairdresser, barber shops and theatres that provide a thank you / guest comment book. People can use the opportunity to write their experience down and let other people know about it. It is a handsome gesture that is highly appreciated by guests.   

Having such a book at your reception or lobby that is filled with lovely comments makes a big impression on your guests. Many people are curious – it is a trait that most human beings have. Thus, use the power of curiosity to make your guests smile. Reading through the “thank you book” will automatically create expectations and imaginations for newly arrived guests.

Day in and day out you are giving your very best to please your guests, make them smile, provide all of your services and let them have an experience they will never forget. Thus, you should utilize your invested efforts more by collecting awesome feedback through a...

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How a bike tour is more worth than 3K in FB ads

 

Why should a bike tour be worth more than 3K in FB ads?

A bike tour for your guests does not cost three thousand dollars. It does not even get close to $200. Yet although hotels and resorts charge only a moderate rate for a bike tour, it is worth much more than one can imagine. 

Guests book a bike tour to discover the landscape, to obtain a better idea of the culture and to get in touch with the place’s citizens. Most of the guests are not aware that they are actually gaining a totally new experience that they will carry with them for a very long time. Offering a bike tour is not just another service, but one of the best opportunities you can have to build a very strong relationship with your guests or at least powerful memories. 

A bike tour is an event. It is exciting, more or less exhausting, fun and cool. It creates joy and it binds the group. The people get to know each other and start communicating. They tell stories, and share feelings and passion....

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Why it is vital to thank the secretary instead of your guests

One of the best giveaways is a cleaning pad for a smartphone, tablet or a PC screen. A cleaning pad can be stuck on the back of a device and so it is always accessible. As mentioned in one of my videos, the perfect time to give this giveaway to your guests is while they are checking out. The guests pay their bill, but as another thank you, you provide them with a useful cleaning pad. 

In business hotels you have a lot of guests that do not pay their bills by themselves. These guests are businesspeople where the company pays the bill for them. As a business hotel you send the bill to the accounting department of the company. 

In general, business people do not make their reservations by themselves, but rather their secretaries do. Thus, the hotel actually has to thank the secretary for making the reservation in their hotel. There are a couple of ways to thank the secretary. 

1. You call the company and ask for the person who made the reservation

2. You write a letter...

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How to increase your productivity

In an accommodation business there is not much time to rest. Staff members have to be multi-tasking and energized most of the time. Having a bad attitude or feeling bored are no goes. There are a lot of things that have to be done day to day. Most of the activities that have to be done daily are tasks that do not change much. Although people do these tasks over and over again, they tend to forget one or two from time to time. To prevent this carelessness the utility of checklists is fabulous. 

Checklists make it almost impossible to forget to fulfil a task that is displayed. Following checklists minimizes incautiousness and provides more calmness. Working with checklists is relieving and your staff members will know exactly what to do even if they get distracted by an urgent demand or request. By just following the checklist from A to Z the staff can be sure that nothing is falling behind and that all the necessary work is done. 

When you create your checklist, you need to...

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Let your guests play a game to win an upgrade

Sometimes guests get bored in a hotel room. They do not want to watch TV, read a book or relax, but are looking for something else. How about giving your guests a jigsaw that is fun to complete? In addition, the completion of the jigsaw could be worth a prize of your choice. 


Let’s say one of your guests finishes a jigsaw of yours and brings it down to the reception to pick up the promised gift. 

This is a wonderful situation for both parties. The guest is enormously happy and proud that they finished the jigsaw and receives an awesome gift from the hotel; you on the other hand can be certain that this guest is not going to forget this experience and triumph. 

The gift is the icing on the cake for the guest. If you provide a delightful one it ensures that the guest will talk about this experience with family members, friends and colleagues. It is not common at all to provide a guest of an accommodation business with the chance to win an amazing price simply by...

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